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How To Create A Content Machine
Presented by Le-an Lai Lacaba
From one major piece of content, in this talk I break down all the different kinds of content and which platform you can use them in. From creating a Youtube video, to a blog post, to carousel or a LinkedIn post, and how to manage your content calendar and database, I walk through the steps …
18 February 2023 at 10:00 am +07 in Track 2Marketing -
Starting your WordPress blog – the first 6 months
Presented by Shilpa Shah
There are tons of helpful guides out there to help you get your WordPress website live. What you do after that though is entirely up to you. The first 6 months can be both exhilarating and frustrating in equal parts. This talk is about how to plan and execute during those critical early days, when …
18 February 2023 at 10:00 am +07 in Track 1Blogging -
Advanced Performance & Scalability for PHP Developers
Presented by Alain Schlesser
Through both theoretical principles and practical real-world examples we’ll examine what performance and scalability mean from a server-side development perspective and how you can optimize for them. We’ll cover basic mechanisms like profiling, deferred processing and caching first to make sure we got the big chunks out of the way. Then we’ll dive deeper into …
18 February 2023 at 10:50 am +07 in Track 2Development -
Getting the most out of the REST API
Presented by K. Adam White
The REST API is the foundation of the block editor, and has been a part of WordPress for six years. But are we using it to its full potential? This talk will share practical tips for using the REST API in your themes, plugins, and headless apps. We will look at different ways to use …
18 February 2023 at 10:50 am +07 in Track 3Development -
How Neuroscience Can Make You a Better Writer
Presented by Sabirah
To hook your readers' attention and motivate them to act as per your desire is a little bit tricky. You have to understand first what they want, why they want, and how they convinced to want a particular thing. It's all about their brain which is nurtured by the surrounding atmosphere. Every reader has individual …
18 February 2023 at 10:50 am +07 in Track 1Writing -
The one sentence secret to marketing, influence and getting a yes
Presented by Nirav Mehta
The best lessons in life are simple. This is one such principle – the ultimate key to charisma, influence and impact. Consider this for a moment… We are all in the game of persuasion. Almost everything we do – writing blog posts and emails, applying for a job, presenting ideas, creating products and websites, answering …
18 February 2023 at 11:05 am +07 in Track 1Marketing -
Writing for Your Audience: Learning the Art of User Intent Content
Presented by Tarun Sikder
The topic will essentially cover key points required to learn the art of crafting user intent content in the business-centric world. The session is intended for beginner-intermediate to Pro level business/marketing writers. My session will enlighten the audience by discussing the following attributes & pointers: Why writing with one reader in mind is essential Importance …
18 February 2023 at 11:20 am +07 in Track 1Writing -
How I make a living with Writing NFT on my WordPress blog
Presented by Kin Ko
Traditionally, writers and bloggers relied on advertisement to make generate income, which hurt the reading experience. In recent years, subscription model become popular. However, subscription model is not suitable for writers with infrequent outputs, and forces them to lock their posts behind a paywall and hurts SEO. With the advancement on web3, NFT allows writers …
18 February 2023 at 11:40 am +07 in Track 3Web3 -
Leading with Cultural Intelligence – strategies for breaking the invisible boundaries of global business
Presented by Petya Raykovska
The business ecosystem around WordPress is multicultural and distributed. The strive for diversity, autonomy, and location independence that governs the open source world is what businesses have been successfully adopting so they can win clients all over the world and hire amazing talent. But even though global business speaks English, very often we don’t understand …
18 February 2023 at 11:40 am +07 in Track 1Remote -
Think like a hacker: Attack your WordPress
Presented by Matthias Held
In order to properly protect your WordPress site, you need to know your adversaries and how they work.In this talk I will show what script kiddies & hackers do to breach your site, install malware, steal your/your customer's data and more. Each example will then show you how to understand and mitigate these attacks so …
18 February 2023 at 11:40 am +07 in Track 2Security -
Data-Based Decision Making for Small-Medium Web Development Teams
Presented by Hannah Del Porto
How do you know if your team can handle a new project 6 months from now? Do you know who your most profitable clients are? Your least profitable? How did you decide on your hourly rates, or how much to discount large builds and retainers? How does anyone manage to make a reasonable estimate on …
18 February 2023 at 1:30 pm +07 in Track 3Project Management -
Getting your designer ready for Gutenberg
Presented by Rahi Prajapati
The way the visual design of the WordPress theme development cycle used to run in the pre-Gutenberg era needs to undergo significant change to unlock the efficiency made available by Gutenberg. By educating designers about Gutenberg constructs such as block styles, block variations, block patterns, global style variations, and reusable blocks, we can bring designers …
18 February 2023 at 1:30 pm +07 in Track 2Design -
Creating result focused design solutions
Presented by Bhavesh Radadiya
In this talk, I will explain how design could be used to solve problems for customers and grow business. Yes it's great to get a new UI, yes it is great to deliver a better customer experience but most important is that the design must serve the customer's needs and the business goals. And if …
18 February 2023 at 2:20 pm +07 in Track 2Design -
Start your subscription business with No Code SaaS and FSE (Full Site Editing)
Presented by Okamoto Hidetaka
Do you think adding the feature about earning money online is difficult?Nowadays, we have multiple ways to add any payment, subscription feature to your website with no-code or low-code.For example, the Shopify Buy button is a widget to add the cart feature to your site. Stripe Payment Links and Customer Portal are good for subscription …
18 February 2023 at 2:20 pm +07 in Track 3Full Site Editing (FSE) -
The Ultimate Newsroom QA: how to manage your editorial workflow like a boss
Presented by Francesca Marano
In 2013, I launched a blog for female creative entrepreneurs. To my surprise, it became an overnight success in its niche in Italy. Nine years later, the blog is still going strong. It grew from a handful of contributors to a newsroom of over one hundred authors.In December 2017, I was able to hand it …
18 February 2023 at 2:20 pm +07 in Track 1Newsroom -
Images on the web — past present and future
Presented by Adam Silverstein
All about images on the web: current formats, how browsers load images, and upcoming formats – when and how to use them. This talk will start with a review of image formats commonly used on the web today – jpeg, git, png, SVG, and webp. What are they each good for? When and how should …
18 February 2023 at 2:35 pm +07 in Track 2Development -
Disillusioned at Age 50: Turning a 10-year WordPress hobby into a successful new career as a woman who doesn’t code
Presented by Laura Byrne
After 30 years of employment in the nonprofit world with an impenetrable glass ceiling, enough was enough. I took my background in sales, marketing, and customer service and mixed it with my hobbyist experience running viral WordPress websites in the entertainment field. The result: if you can demonstrate the value of your skillset, be open …
18 February 2023 at 2:50 pm +07 in Track 2Careers -
A look at serverless WordPress
Presented by Carl Alexander
Some of us love to manage servers. But for a lot of WordPress developers, servers are something we'd rather avoid. We're happy to pay hosting providers, so we don't have to worry about it. WordPress hosting doesn't remove all your hosting headaches. You still have to worry about scaling. You're often overpaying for hosting because …
18 February 2023 at 3:10 pm +07 in Track 3DevOps -
WordPress Static Site that feel like React.
Presented by Chakkrisn Talawat
Discuss how to convert a WordPress website to static files and upload them to a serverless environment. Integrating Swup JavaScript (swup.js.org) with WordPress Theme. Using the Simply Static plugin to create static files. Presenting the Serverless platforms: Netlify, Github, and Cloudflare Pages. Demonstration
18 February 2023 at 3:10 pm +07 in Track 2React -
You’re optimizing the wrong things
Presented by Thijs de Valk
There is so much to know these days. And so much to track. So much to test. Big companies have made it seem so easy to just "buy" traffic and customers. We're slowly becoming blind to what it actually is that builds great businesses. It is not you testing the emoji in that subject line …
18 February 2023 at 3:10 pm +07 in Track 1SEO -
Code Isn’t Your Only Way Into Tech
Presented by Allie Nimmons
As more and more of our lives rely on the internet and it's associated technology, more and more people are needed to lead and work in that space. Currently, much of the emphasis in tech careers is on programming and software engineering. But not everyone likes or wants to learn how to code! In this …
18 February 2023 at 4:00 pm +07 in Track 2Careers -
The Future of Support: Why 3 Tiers Saves Customers’ Tears
Presented by Amir Arabnezhad
I’m going to talk about 3 tiers of customer support. This topic is relevant to WP product company managers, support team leaders, support engineers and freelance web designers and developers. Most companies provide Tiers 1 and 2, and then refer to the development team for more complex tickets. In this method, customers have to wait …
18 February 2023 at 4:00 pm +07 in Track 1Support -
WordPress Marketing: How to Leverage Digital Marketing to Increase Sales
Presented by Raushan Jaiswal
I will discuss different WordPress marketing channels and share my experience using them. The channels will include WordPress.org, Email Marketing & Automation, Affiliate marketing, and YouTube. I will also share tips on deciding which marketing channel to focus on based on product and price point.
18 February 2023 at 4:00 pm +07 in Track 3Marketing -
WP-CLI Unleashed
Presented by Aditya Shah
WP-CLI provides developers with powerful tools to quickly manage WordPress sites, automate tasks, and diagnose issues from the command line. But if you're not creating your own commands, you're leaving a lot of time-saving potential on the table! In this session, we'll explore best practices for using wp-cli, combining and reusing commands, and other tips …
18 February 2023 at 4:15 pm +07 in Track 1WP-CLI -
Using WordPress.org APIs for community
Presented by Prasad Nevase
When it comes to extending WordPress we rely on plugins. We want to choose the best plugin that meet our requirements. The criteria of best plugin start by looking at some basic attributes such as who is the author, what are the reviews, does it have active support, etc. We search for the plugins and …
18 February 2023 at 4:30 pm +07 in Track 1Development -
Take Your WordPress Site To Another Level Using AI Translation
Presented by Dario Jazbec Hrvatin
A common challenge for organizations, projects, and businesses is attracting more people. On the other hand, reaching a wider audience has never been easier, and translating your website can be a crucial step. People simply prefer reading content and doing business in their native language. However, without the right tools, it can be both expensive …
18 February 2023 at 4:50 pm +07 in Track 2Multilingual -
Why WordPress Should Care About the Creator Economy
Presented by Alberto Medina
The Internet has evolved leaps and bounds since its early inception in the research and academic domain, and on top of it a huge and vibrant open web ecosystem flourished. In just 30 years the web ecosystem has reached levels that were not imagined at the time of its inception. WordPress emerged as part of …
18 February 2023 at 4:50 pm +07 in Track 1Creators -
AMA – Ask Matt Anything
Presented by Matt Mullenweg
https://youtu.be/AgwnBOwliLg This will take place in Track 1. Also, live-streamed to Track 2 and Track 3. Read More
19 February 2023 at 9:00 am +07 in Track 1 -
How the Psychological imbalance among the commoners during the Pandemic has radically forced to change the approach of Content Presentation
Presented by Subhasis Chatterjee
Pandemic has not only affected millions of people physically, but also devastated them mentally. Though it has taken a backseat, the deep-rooted mental imbalance is still visible in different spheres and characters across the world. With the changing scenario, the demand of content looks for more and more customer friendly content strategy with lot more …
19 February 2023 at 10:30 am +07 in Track 3Writing -
How you can contribute Localized content to the Learn WordPress site
Presented by Benjamin Evans
Learn WordPress is a central hub for people wanting to learn and teach about WordPress. The site hosts multiple types of community-generated content aimed at both learners, teachers, and contributors of WordPress. Currently, the majority of content is in English, leaving a huge opportunity for contributors to translate and/or create new content for their locales. …
19 February 2023 at 10:30 am +07 in Track 2Multilingual -
The Secret Life of Fonts
Presented by Saif Hassan
The topic would cover typography in detail and explore the impact of various fonts on our culture. Typography is one of the essential topics for making human-centered designs and products. The keynote would cover the absolute basics of Human-Computer Interaction (HCI) and its connection to typography & proper usage of fonts. The session would beginner-friendly …
19 February 2023 at 10:30 am +07 in Track 1Design -
Automating QA through Visual Regression Testing
Presented by Carl Alberto
This will have an introduction to Continuous Integration andDeployment (CI/CD) in automating the QA process of visually comparingchanges after a WordPress core, plugin or theme update. Topics include: Introduction to Automation / CI / CD What is Visual Regression CI / CD choices What are different Visual Regression tools Limitations of Visual Regression Demo of …
19 February 2023 at 11:20 am +07 in Track 2Development -
Stepping Back To Move Forward
Presented by Carole Olinger
Have you ever been too ashamed to admit your current state of mind to yourself, your colleagues or your loved ones?There is nothing EVER more important in life than your own health – both physical and mental. There is a myth that we all have a destiny and that we know it from an early …
19 February 2023 at 11:20 am +07 in Track 3Mental Health -
The Power Of Empathy
Presented by Ajit Bohra
From building communities to teams empathy is indispensable. It's simple but impact full. Talk will cover this aspect from personal, community and business perspective. Sharing personal and professional anecdote from community, business and friends/family.
19 February 2023 at 11:35 am +07 in Track 3Mental Health -
Look for the Good
Presented by Michelle Frechette
Looking for the good things during bad times has become one of my survival tactics. Finding the good in bad situations – like looking for a phoenix rising from the ashes – has often helped me stay positive when it felt like the world was burning. The last few years have felt a lot like …
19 February 2023 at 11:50 am +07 in Track 3Mental Health -
Going from Projects to Products with WordPress
Presented by Nuno Morgadinho
In this talk I'm going to make the case that both agencies and clients should start to see their websites as Web products and the benefits associated with that. We're going to be talking how you can make the transition from projects to products, the basic differences between the two and also the challenges and …
19 February 2023 at 12:10 pm +07 in Track 3Project Management -
Panel: Building WordPress Communities in Your Country
Presented by Rahul D Sarker, M Asif Rahman, Miriam Schwab, Amit Bajracharya, Angela Jin, and Hajime Ogushi
After an amazing WordCamp, you might wish to bring the WordPress community home with you. If so, join this session to learn how! Local WordPress communities around the world are created by people like you: they love WordPress so much that they want to connect with other WordPress enthusiasts locally. In this session, panelists will …
19 February 2023 at 12:10 pm +07 in Track 1Community -
Why you don’t need Progressive Web App for WordPress
Presented by Warat Wongmaneekit
After I delivered a talk in 2020 I ask myself often "What is the best way to implement PWA for WordPress" but every time I asked this question another question came up " Why do we need PWA for WordPress" many reasons came up and I will tell you in another side "Why we don't …
19 February 2023 at 12:10 pm +07 in Track 2Development -
Business Models in the WordPress Ecosystem
Presented by Jonathan Wold
An overview of business models in the WordPress ecosystem, focused on product companies. We'll review the benefits and tradeoffs of each model and then discuss improvements to each of the models to better reflect the value and market size of the WordPress ecosystem.
19 February 2023 at 2:00 pm +07 in Track 3Business -
Mastering in Theme.json
Presented by Tanvirul Haque
Do you know theme.json is the heart of the Block Based (FSE) Theme? If you want to develop a functional and powerful block (FSE) theme then you have to be a master in theme.json Theme.json is a configuration file for theme styles and block settings. This session will go through the in-depth parts of the …
19 February 2023 at 2:00 pm +07 in Track 2Full Site Editing (FSE) -
Ten Minutes on Five for the Future: A commitment to WordPress and the Open Web
Presented by Hari Shanker
Five for the Future is the official contribution program of WordPress (available at https://wordpress.org/five-for-the-future/) which encourages individuals and companies to pledge up to 5% of their time to give back to building WordPress. As WordPress scales up, this program will play a major role in helping WordPress grow with the times, and in taking our …
19 February 2023 at 2:00 pm +07 in Track 1Community -
Is learning React necessary for Block development?
Presented by Edmund Chan
The importance of JavaScript and its ecosystem have risen over the years to become intrinsically linked with WordPress development. When the block editor was introduced, one of the questions people were asking was, "Do I need to learn React to work with blocks?" In this talk, I'll share my thoughts on whether one should learn …
19 February 2023 at 2:15 pm +07 in Track 2Gutenberg -
How can theme developers monetize in the era of Block Themes?
Presented by Hidekazu Ishikawa
With the introduction of FSE and the evolution of WordPress towards Block Editor, the business model of theme development and sales has reached a major turning point. As one of the theme developers in the business of selling WordPress themes, I would like to talk about how I am currently transforming my business, including the …
19 February 2023 at 2:30 pm +07 in Track 2Full Site Editing (FSE) -
Case Study: A #nocode Contributor Journey on the WordPress Gutenberg GitHub Repo
Presented by Birgit Pauli-Haack
You don't have to be a developer to contribute to WordPress and have an impact. There are many ways a non-developer can contribute via the GitHub repository. Learn some lingo, creating and commenting on issues, search labels and work on finding solutions by commenting on design, and functionality. You will also learn how to test …
19 February 2023 at 2:50 pm +07 in Track 1Community -
Colour is an opinion
Presented by Piccia Neri
…And don't let anybody tell you that their opinion is better than yours. This talk opens up a liberating perspective on colour, providing practical information on how to use it in a way that makes it possible for everyone to enjoy the products we build. With the very welcome side effect of getting your clients …
19 February 2023 at 2:50 pm +07 in Track 2Accessibility -
Optimizing Core Web Vitals for your WordPress website
Presented by Mashhood Rastgar
We build websites and web applications so we can deliver value. In most cases, value is measured by conversion rates. A fast website is essential for a good user experience, which leads to a good conversion rate. But making a performant website is not the only thing we need to give a good user experience. …
19 February 2023 at 2:50 pm +07 in Track 3Development -
Hiring Fresh Graduates to WordPress Content Marketing Jobs – Opportunities, Challenges, and a Way
Presented by Sunita Rai
Content marketing has been a key and highly influential marketing strategy employed by WordPress businesses for a long time. In fact, it’s a pivotal aspect of any online business’s growth strategy. But if you don’t have a robust content marketing team, then you won’t be able to employ the technique and reap its fruits. So, …
19 February 2023 at 3:40 pm +07 in Track 1Careers, Training -
Layout, Layout, Layout
Presented by Isabel Brison
With the site editor and block themes, the concept of Layout arrived. It took shape as a block support, which means it’s an add-on that provides a block with extra functionality. It’s also a fundamental part of how block themes work: Layout allows us to define the width of our post content, and arrange blocks …
19 February 2023 at 3:40 pm +07 in Track 2Full Site Editing (FSE) -
Understanding Your Customer: Turning Empathy and Data into Solutions and Growth
Presented by Chris David Miles
Growth and sustaining a product or service always come back to solving customer problems. Doing this well isn’t just a contest of technology or talent. It’s often about who is doing a better job of listening to their customers. Some call this “strategic empathy.” This can become a challenge as businesses grow, and as markets …
19 February 2023 at 3:40 pm +07 in Track 3Business -
Career Detour: From the Medical Field to WordPress
Presented by Kel Santiago-Pilarski
This is a talk about the adventure and challenges of switching careers from two different fields: medical and WordPress. The route had a lot of unique challenges, colorful characters and transformative life scenarios.
19 February 2023 at 4:10 pm +07 in Track 1Careers -
Closing Remarks
This will take place in Track 1. Also, live-streamed to Track 2 and Track 3.
19 February 2023 at 4:30 pm +07 in Track 1
WordCamp Asia is the biggest WordCamp in Asia, connecting people across the continent as well as the rest of the world.