How can theme developers monetize in the era of Block Themes?

With the introduction of FSE and the evolution of WordPress towards Block Editor, the business model of theme development and sales has reached a major turning point. As one of the theme developers in the business of selling WordPress themes, I would like to talk about how I am currently transforming my business, including the regional characteristics of the market.

Topic outline :

  • Self-introduction
  • Theme business before FSE
  • What did the Block Theme change?
  • Factors making monetisation more difficult
  • CSS customization on Block Theme extinguishes demands for PRO themes
  • Impact of WordPress version upgrades
  • The foresight of WP theme business
  • My definition of Value Added Patterns
  • Mandatory localisation in making attractive patterns
  • No future for the theme business after all?


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