Writing for Your Audience: Learning the Art of User Intent Content

The topic will essentially cover key points required to learn the art of crafting user intent content in the business-centric world. The session is intended for beginner-intermediate to Pro level business/marketing writers. My session will enlighten the audience by discussing the following attributes & pointers:

  • Why writing with one reader in mind is essential
  • Importance of figuring out the point that matters the most for readers
  • Questions that you need to ask before you start writing
  • Discussion on performing the “So What?” test
  • How you can hold the attention of your readers
  • Utilizing the power word- YOU
  • The art of writing less yet saying more
  • The idea of crafting sentences that sing with your readers
  • Making sure your message reaches the widest possible audience
  • Concept of incorporating stories into your business & technical writing
  • And Finally the method of utilizing Rhetoric, the advanced persuasion technique for business writing

Speaker

Categories