The topic will essentially cover key points required to learn the art of crafting user intent content in the business-centric world. The session is intended for beginner-intermediate to Pro level business/marketing writers. My session will enlighten the audience by discussing the following attributes & pointers:
- Why writing with one reader in mind is essential
- Importance of figuring out the point that matters the most for readers
- Questions that you need to ask before you start writing
- Discussion on performing the “So What?” test
- How you can hold the attention of your readers
- Utilizing the power word- YOU
- The art of writing less yet saying more
- The idea of crafting sentences that sing with your readers
- Making sure your message reaches the widest possible audience
- Concept of incorporating stories into your business & technical writing
- And Finally the method of utilizing Rhetoric, the advanced persuasion technique for business writing