Data-Based Decision Making for Small-Medium Web Development Teams

How do you know if your team can handle a new project 6 months from now? Do you know who your most profitable clients are? Your least profitable? How did you decide on your hourly rates, or how much to discount large builds and retainers? How does anyone manage to make a reasonable estimate on a fixed-price build for a site that doesn’t even have specs yet?

Running a small to medium dev firm is often more art than science, but I will show you how to make the best business decisions you can with the information that you have.

Going from Projects to Products with WordPress

In this talk I’m going to make the case that both agencies and clients should start to see their websites as Web products and the benefits associated with that. We’re going to be talking how you can make the transition from projects to products, the basic differences between the two and also the challenges and resources associated with projects and product teams.