To hook your readers’ attention and motivate them to act as per your desire is a little bit tricky. You have to understand first what they want, why they want, and how they convinced to want a particular thing. It’s all about their brain which is nurtured by the surrounding atmosphere.
Every reader has individual psychology during reading a book or article. A writer must know how to combine their thoughts and hit their emotions. Neuroscience helps a writer deeply know about a reader. And bring some special features to the writing that actives readers’ minds with certain types of stimulation.
Pandemic has not only affected millions of people physically, but also devastated them mentally. Though it has taken a backseat, the deep-rooted mental imbalance is still visible in different spheres and characters across the world. With the changing scenario, the demand of content looks for more and more customer friendly content strategy with lot more aggressiveness. They believe, this will open new avenues to closely interact with all kinds’ of customers in no time. That’ll ultimately help the World Economy to grow.
The topic will essentially cover key points required to learn the art of crafting user intent content in the business-centric world. The session is intended for beginner-intermediate to Pro level business/marketing writers. My session will enlighten the audience by discussing the following attributes & pointers:
- Why writing with one reader in mind is essential
- Importance of figuring out the point that matters the most for readers
- Questions that you need to ask before you start writing
- Discussion on performing the “So What?” test
- How you can hold the attention of your readers
- Utilizing the power word- YOU
- The art of writing less yet saying more
- The idea of crafting sentences that sing with your readers
- Making sure your message reaches the widest possible audience
- Concept of incorporating stories into your business & technical writing
- And Finally the method of utilizing Rhetoric, the advanced persuasion technique for business writing
