For years WordPress users and agencies have shared the benefits of Open Source and the WordPress Platform. Today clients and brands are looking for more: more connections, more APIs, more data integration, and ultimately more out of their digital platform. In this talk, Karim Marucchi, CEO of Crowd Favorite, shares real life examples of delivering more to clients using Open Source solutions and the WordPress platform.
Going beyond API’s, clients are looking for their digital solution to collect data, interpret results, and take their information on their customers to deliver better client experiences. Brands are asking that their WordPress and Open Source solutions push and pull data and information to their current marketing workflow.
In this talk Karim Marucchi will share:
- Real Life Examples of how WordPress has been the Open Source “hub” enabling and leading innovation to successfully work with the MarTech 8,500 Stack.
- How Digital Experience Platforms, Omni-Channel, Agile CMS, and new concepts are shaping the future of how the enterprise is expecting of Open Source and WordPress Platform.
- From Workflows to personalization the importance of Open Source for the ever-changing world of Marketing to meet higher client expectations.