From independence to integration: The journey of being acquired

Chaya Oosterbroek
Chaya Oosterbroek

Tales of startups and scale-ups are something you hear a lot in the WordPress ecosystem. Stories of innovation, challenge, and success are celebrated and serve as beacons of inspiration. However, there’s an uncharted narrative many shy away from, often only whispered about: the journey of being acquired.

I present a talk that seeks to demystify this pivotal phase. “From independence to integration: The journey of being acquired” is not just a presentation; it’s a firsthand recounting of the complexities, choices, and challenges faced during an acquisition. At its heart, this talk aims to communicate a powerful message: Being acquired is not an epilogue but a transformative chapter.

Why is this topic crucial for our community?

  • Reframing Perspectives: The WordPress community thrives on independence. By sharing an insider’s perspective on acquisitions, we aim to foster understanding, showcasing that acquisitions can be strategic alliances rather than dissolutions.
  • Choice & Alignment: We’ll delve into the meticulous process of choosing the right fit – aligning with a company that resonates with your core values, and in our experience, values aspects such as women leadership.
  • Integration Challenges: Merging two companies isn’t just about combining assets. It’s the melding of cultures, ways of working, and sometimes, redefining visions. This talk delves deep into these nuanced aspects, highlighting strategies and learnings.

What makes this presentation unique? Our speaker is the last (wo)man standing from the old board of her company. This is not a hypothetical analysis or an outsider’s perspective. It’s a raw, genuine account from someone at the heart of such a transition. With a rich leadership experience both inside and outside the WordPress domain, she offers a multi-faceted viewpoint, resonating with professionals at all stages of their careers.

In 45 minutes, attendees won’t just get a talk; they’ll experience a journey. A journey that transforms the narrative around acquisitions, equipping professionals with insights to navigate such milestones, should they ever face them.

This isn’t just another talk. It’s a conversation the WordPress community needs.


Watch the session in WordPress.tv and Youtube

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