Woo is the most-used ecommerce platform in the world, powering success for more than 3.9 million online stores. Our flexible, open-source solution helps builders of all stripes — freelance developers, in-house engineers, agencies — create anything they need, all on WordPress.
Why build online stores on Woo?
- True flexibility: Our flexible platform lets you build the shopping experience of your dreams by giving you full control to create exactly what you need, down to the source code.
- The freedom of open source: Woo gives your clients full ownership over their store and data. Their site, order, and customer information is truly theirs — not leased from their ecommerce platform.
- The familiarity of WordPress: Use all the plugins you already love, and even manage stores with the tried and true WP-CLI.
- The tools you need: Hooks, filters, actions, and REST API endpoints let you work how you want to build whatever you want.