Harmonizing the relationship between Developer and User can help your plugin or theme business flourish. By embracing a natural feedback process between each side, your marketing, sales, and product development strategies can be optimized to build a business based on happy customers.
By looking more closely at the perspectives of both the Developer and the User, we find that each side goes through its own feedback loop when it comes to developing or using a product. This mutual feedback allows developers to meet their users’ needs while the users get to be involved in the process of product development.
We will also dive into some of the best practices for running a plugin or theme business based on data-driven results.