It’s Not About You, It’s About Your Customers: Building a Successful Plugin or Theme Business

Harmonizing the relationship between Developer and User can help your plugin or theme business flourish. By embracing a natural feedback process between each side, your marketing, sales, and product development strategies can be optimized to build a business based on happy customers.

By looking more closely at the perspectives of both the Developer and the User, we find that each side goes through its own feedback loop when it comes to developing or using a product. This mutual feedback allows developers to meet their users’ needs while the users get to be involved in the process of product development.

We will also dive into some of the best practices for running a plugin or theme business based on data-driven results.

Against the tides, selling WordPress to titans in Asia

In his talk, Noel will explore how Human Made and now Altis DXP, has grown in various Asian markets. With the rise of machine learning, marketing automation and personalised experiences, the CMS as we know it faces even larger challenges for big brands and enterprise. How do our companies thrive in this constantly changing market?

Join Noel on a journey through his successes, failures and lessons learned in Asia — and how we all can help continue to bring WordPress to Asian companies in a competitive manner.

Career Detour: From the Medical Field to WordPress!

I am going to talk about my career path: struggles, highs and lows and most especially on how I changed roles from starting off as a nurse, to being a tattoo artist, a writer in a Japanese IT company, then slowly making my way into the WordPress field: as a WordPress plugin support, and finally as a Happiness Engineer at Automattic.

With this talk, I hope to not only to empower women in Asia, but also give inspiration to the whole community and to those considering making a career at WordPress. I am going open to everyone and give clarity to those who are already in the field who may be feeling confused, or having an “impostor syndrome”.

It is an inspiring success story that it’s possible to make a total transformation in terms of career, personal and professional growth. And how to grow in WordPress and the WordPress community in our own unique way.

You can be on this stage too – public speaking and storytelling at WordCamps and beyond

You may be the biggest nerd in the room. You may not like social interactions. You may hate the idea of speaking from a stage. You may even think it’s wasteful.

In reality, it’s not that dreadful – if you learn a few tricks!

Effective public speaking is actually a mandatory life skill! So let’s deal with your toughest questions head on…

  • What does it take to be on stage at a WordCamp? (Or a TED event?? Or a friend’s wedding?)
  • How do you make your topic more interesting?
  • How to deal with all the anxiety and butterflies?
  • How to craft stories people love to share?
  • What kind of slides win audiences?
  • What to do if you forget something?
  • How to avoid being a lousy speaker?
  • How can this possibly help with other areas of life?
  • Should you stand at one place or move around on stage?
  • What does your audience really expects from you?

You won’t become a naturally charismatic on-stage master at the end of these 30 minutes. But you will certainly break through your biggest fears and be ready to get on stage!

Growing Enterprise-ready Engineers

How do you know your team is ready to deliver ground breaking digital experiences for the likes of: Airbnb, Fairfax media, and TechCrunch?

Jenny will share how Human Made has been on a journey to develop and support the skills of their engineers. They will discuss the challenges that the engineering team have overcome, which has created a positive feedback loop of continual self-improvement.

This talk will bring some practical suggestions and solutions on how to build team habits and workflow, widen our technical knowledge, and support a growing engineering team.

As a result, you will have ideas on ways you can grow and support enterprise-ready engineers.

Leading as an Introvert

It can be challenging to be an introvert in a world built for extroverts. Many introverts have been told at some point in their career to “be more extroverted”, as though introversion is bad — but it’s not, and being an extrovert is certainly not required for success – even as a leader!

Ever wondered how the dopamine pathways in your brain affect how and when you’re able to focus? Probably not, but science can tell us a lot about how our brains work and we can learn to leverage that information to help us be the best leaders we can be.

Aaron will take both a scientific and experiential look at introversion and extroversion, how they differ, how to tell where on the scale you are, and how to employ this better understanding of how your brain works as an introvert to be a great leader. He’ll walk through his own journey of learning to leverage the strengths of his introversion and share what he does to help him navigate the parts of life and his career that are harder for him as an introvert.