Monitoring and understanding how your sites behave and how your users are finding, interacting and engaging with your content is of paramount importance to achieve success in the web as a content creator.
This talk will demonstrate how to establish a comprehensive monitoring strategy and how to take advantage of it to better serve users on the web. We will show how to use Google tools with WordPress using Site Kit, a plugin that brings the coalesces access to Google monitoring tools and makes it available to webmasters and site owners in a unified manner from WordPress’s admin dashboard. We will cover the plugin architecture and how to leverage its capabilities to draw valuable insights into the behavior and performance of your content strategy in the wild.
It’s been a while since Gutenberg has arrived in WordPress core, and has since opened endless possibilities for content creators, introducing a significant change from the classic editor world in which such layouts would have been impossible to accomplish without developer intervention. But as we all know, this is only the first step towards a more user-friendly content creation flow. Outside of the post content, site owners today are still limited to a fairly inflexible set of widgets and other content elements which may not be configurable at all, depending on the theme or plugins providing them. This is what the next phase of Gutenberg is tackling.
This talk explores what full-site editing with Gutenberg blocks will look like, and which new opportunities and challenges it presents to the WordPress ecosystem. It particularly focuses on how to be prepared for this paradigm as a theme author, demonstrating what themes of tomorrow will encompass.
Often brands and marketers have a hard time promoting a product/service online using a WordPress blog, but most of the time, they fail to identify the source of the problem.
With this talk, I intend to educate marketers, writers, bloggers, content creators about the common obstacles people face with ‘promoting products/services via blogs’ and how they can fix or avoid them and boost the performance of their blog.
I have been creating blog content and posts for brands for more than three years and have learned a lot during this time. With this opportunity, I intend to share my expertise and learnings with everyone in a quick 10-minute session.
This talk will discuss how we can teach kids blogging using WordPress. Included in this talk is a teaching model used in Manila, Philippines wherein teaching students WordPress is part of their Media Literacy Class (K to 12) and Management Information Systems (MIS) courses. I will share techniques and baseline information on how we ran this course locally, which was recognized by the Philippine Department of Education.
WordPress now has an SEO benefit no other CMS can match! What is that? Well, the web consists of lots and lots of websites filled with content. All these bits of content are made up of individual blocks of content, that up until a few years ago, were just “blocks” or “blobs”, without context.
The major search engines started a project called Schema.org to allow webmasters everywhere to give machine readable context to these blocks.
In the same period, WordPress developed a new editor, that is also entirely block based. The new block editor allows us to apply Schema to our blocks, which suddenly gives WordPress huge SEO advantage. In this talk, I will explain the background and how to use this to make sure your site ranks higher in the search engines.
In this talk, I will both address how you can use this using existing plugins, and also how you can add schema to blocks yourself, easily, using the Yoast SEO Schema API. This talk aims at informing both marketers and developers.
This talk is a walkthrough for content creators introducing an exciting new media experience, Web Stories in WordPress!
Learn from Cathi Bosco (UX Architect, XWP & UXATT) about the power of Stories, the state of Web Stories in WordPress, and what it means to publish the WordPress way. Miina Sikk (Senior Engineer, XWP) will give a high-level overview of the technical side. Gain insights about how we worked with Gutenberg, why we moved away from Gutenberg, the roadmap ahead, and the challenges and goals of creating an incredible visual editor inside WordPress as we pull the curtain back and demonstrate the power of this new media.
We will walk the audience through the creation and expression of this new media format called Web Stories. This visually immersive, storytelling format media is extremely performant and solves a fundamental need for speed, usability, and inclusivity in the multimedia experience.
Exciting times.
