WordPress now has an SEO benefit no other CMS can match! What is that? Well, the web consists of lots and lots of websites filled with content. All these bits of content are made up of individual blocks of content, that up until a few years ago, were just “blocks” or “blobs”, without context.
The major search engines started a project called Schema.org to allow webmasters everywhere to give machine readable context to these blocks.
In the same period, WordPress developed a new editor, that is also entirely block based. The new block editor allows us to apply Schema to our blocks, which suddenly gives WordPress huge SEO advantage. In this talk, I will explain the background and how to use this to make sure your site ranks higher in the search engines.
In this talk, I will both address how you can use this using existing plugins, and also how you can add schema to blocks yourself, easily, using the Yoast SEO Schema API. This talk aims at informing both marketers and developers.