Monitoring and understanding how your sites behave and how your users are finding, interacting and engaging with your content is of paramount importance to achieve success in the web as a content creator.
This talk will demonstrate how to establish a comprehensive monitoring strategy and how to take advantage of it to better serve users on the web. We will show how to use Google tools with WordPress using Site Kit, a plugin that brings the coalesces access to Google monitoring tools and makes it available to webmasters and site owners in a unified manner from WordPress’s admin dashboard. We will cover the plugin architecture and how to leverage its capabilities to draw valuable insights into the behavior and performance of your content strategy in the wild.