Karishma has been a content marketer since content marketing began. She’s seen everything from SEO to AEO, and everything in between. As content underpins all marketing, whether emails, events, influencers, or performance, she rapidly became a generalist. Thus, she swapped out words and sentence structure for flows, funnels, and conversion metrics.
Currently, Karishma leads the content team at BlogVault. She works to unearth greenfield opportunities within the WordPress ecosystem.
As AI is the biggest part of the current zeitgeist, Karishma is now laser-focused on how to integrate it well. The goal is to make all processes AI-driven, whilst retaining human creativity and ingenuity.