Aviral leads marketing at rtCamp, an enterprise WordPress consultancy that partners with brands like Google, Cox Enterprises, and Automattic.
His role is slightly unusual: one moment he’s deep in content strategy, the next he’s geeking out with engineers on advanced use cases in WordPress – like personalization, AI led user experiences or multi-brand ecosystems.
As a flexible, open-source foundation powering content management & digital experiences, he’s convinced that WordPress is one of the most underrated platforms for enterprise.
At rtCamp, Aviral has been exploring what happens when you embed growth engineers directly into marketing teams to power GTM strategies with opinionated, show and tell solutions. He’s also been working on OnePress, a framework designed to help multi-brand organizations orchestrate their WordPress setups with unified codebase, design and governance.
If you’re curious about any of these, come say hi.