“Does it integrate with X?” – a simple question that often determines whether a WordPress product succeeds or is overlooked.
As WordPress continues to evolve into a platform that supports complex, connected experiences, integrations are no longer optional – they are a fundamental part of product design. Yet many developers treat integrations as an afterthought, leading to performance issues, fragile architectures, and poor user experiences.
In this session, we’ll explore how to approach integrations as both a technical and product discipline. Drawing from real-world experience building and scaling WordPress plugins, we’ll examine practical patterns, common pitfalls, and architectural choices that affect performance, reliability, and long-term scalability.
You will gain a clearer understanding of how to design integrations that are not only functional but also resilient, user-friendly, and aligned with modern WordPress practices.