{"id":10767,"date":"2024-12-27T07:21:25","date_gmt":"2024-12-26T23:21:25","guid":{"rendered":"https:\/\/asia.wordcamp.org\/2025\/?post_type=wcb_session&#038;p=10767"},"modified":"2025-02-17T12:51:23","modified_gmt":"2025-02-17T04:51:23","slug":"from-25-million-to-45-million-views-technical-strategies-that-fueled-recipetin-eats-growth","status":"publish","type":"wcb_session","link":"https:\/\/asia.wordcamp.org\/2025\/session\/from-25-million-to-45-million-views-technical-strategies-that-fueled-recipetin-eats-growth\/","title":{"rendered":"From 25 Million to 45 Million Views: Technical Strategies That Fueled RecipeTin Eats\u2019 Growth"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide wca25_multi_speakers_list is_wca25_multi_speakers has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\"><ul class=\"wordcamp-block wordcamp-post-list has-layout-list wordcamp-speakers\"><li class=\"wordcamp-post-list__post wordcamp-clearfix\">\n<div class=\"wordcamp-speaker wordcamp-speakers__post slug-shipra-sood\">\n\t<h3 class=\"wordcamp-block__item-title wordcamp-speakers__title\" style=\"text-align:left\"><a href=\"https:\/\/asia.wordcamp.org\/2025\/speaker\/shipra-sood\/\">Shipra Sood<\/a><\/h3>\n\t\t\t<div class=\"wordcamp-image__avatar-container align-center\">\n\t\t\t<a href=\"https:\/\/asia.wordcamp.org\/2025\/speaker\/shipra-sood\/\" class=\"wordcamp-image__avatar-link\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"70\" height=\"70\" src=\"https:\/\/i0.wp.com\/asia.wordcamp.org\/2025\/files\/2024\/12\/3-Shipra-Sood.png?fit=70%2C70&amp;ssl=1\" class=\"attachment-70x70 size-70x70 wp-post-image\" alt=\"Avatar of Shipra Sood\" srcset=\"https:\/\/i0.wp.com\/asia.wordcamp.org\/2025\/files\/2024\/12\/3-Shipra-Sood.png?w=400&amp;ssl=1 400w, https:\/\/i0.wp.com\/asia.wordcamp.org\/2025\/files\/2024\/12\/3-Shipra-Sood.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/asia.wordcamp.org\/2025\/files\/2024\/12\/3-Shipra-Sood.png?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 70px) 100vw, 70px\" data-attachment-id=\"9990\" data-permalink=\"https:\/\/asia.wordcamp.org\/2025\/speaker\/shipra-sood\/3-shipra-sood\/\" data-orig-file=\"https:\/\/i0.wp.com\/asia.wordcamp.org\/2025\/files\/2024\/12\/3-Shipra-Sood.png?fit=400%2C400&amp;ssl=1\" data-orig-size=\"400,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"3-Shipra-Sood\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/asia.wordcamp.org\/2025\/files\/2024\/12\/3-Shipra-Sood.png?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/asia.wordcamp.org\/2025\/files\/2024\/12\/3-Shipra-Sood.png?fit=400%2C400&amp;ssl=1\" \/>\t\t\t<\/a>\n\t\t<\/div>\n\t\n\t\n\t<\/div>\n\n<\/li><li class=\"wordcamp-post-list__post wordcamp-clearfix\">\n<div class=\"wordcamp-speaker wordcamp-speakers__post slug-stuart-shields\">\n\t<h3 class=\"wordcamp-block__item-title wordcamp-speakers__title\" style=\"text-align:left\"><a href=\"https:\/\/asia.wordcamp.org\/2025\/speaker\/stuart-shields\/\">Stuart Shields<\/a><\/h3>\n\t\t\t<div class=\"wordcamp-image__avatar-container align-center\">\n\t\t\t<a href=\"https:\/\/asia.wordcamp.org\/2025\/speaker\/stuart-shields\/\" class=\"wordcamp-image__avatar-link\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"70\" height=\"70\" src=\"https:\/\/i0.wp.com\/asia.wordcamp.org\/2025\/files\/2024\/12\/2-Stuart-S.png?fit=70%2C70&amp;ssl=1\" class=\"attachment-70x70 size-70x70 wp-post-image\" alt=\"Avatar of Stuart Shields\" srcset=\"https:\/\/i0.wp.com\/asia.wordcamp.org\/2025\/files\/2024\/12\/2-Stuart-S.png?w=400&amp;ssl=1 400w, https:\/\/i0.wp.com\/asia.wordcamp.org\/2025\/files\/2024\/12\/2-Stuart-S.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/asia.wordcamp.org\/2025\/files\/2024\/12\/2-Stuart-S.png?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 70px) 100vw, 70px\" data-attachment-id=\"10026\" data-permalink=\"https:\/\/asia.wordcamp.org\/2025\/speaker\/stuart-shields\/2-stuart-s\/\" data-orig-file=\"https:\/\/i0.wp.com\/asia.wordcamp.org\/2025\/files\/2024\/12\/2-Stuart-S.png?fit=400%2C400&amp;ssl=1\" data-orig-size=\"400,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"2-Stuart-S\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/asia.wordcamp.org\/2025\/files\/2024\/12\/2-Stuart-S.png?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/asia.wordcamp.org\/2025\/files\/2024\/12\/2-Stuart-S.png?fit=400%2C400&amp;ssl=1\" \/>\t\t\t<\/a>\n\t\t<\/div>\n\t\n\t\n\t<\/div>\n\n<\/li><\/ul>\n\n\n<div class=\"wp-block-group wca25_session_meta_layout is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-5e3a27df wp-block-group-is-layout-flex\" style=\"border-top-color:var(--wp--preset--color--primary);border-top-width:1px;border-bottom-color:var(--wp--preset--color--primary);border-bottom-width:1px;margin-top:var(--wp--preset--spacing--30);margin-bottom:0;padding-top:1rem;padding-right:1rem;padding-bottom:1rem;padding-left:1rem\"><div class=\"wca25_session_date wp-elements-04310224e00e717da3889c51bc667c11 wp-block-wordcamp-session-date has-text-color has-primary-color\"><time dateTime=\"2025-02-22T13:00:00+08:00\">February 22, 2025<\/time><\/div>\n\n<div class=\"wca25_session_time wp-elements-e47513c284439e78c35e03f51bb9baf6 wp-block-wordcamp-session-date has-text-color has-primary-color\"><time dateTime=\"2025-02-22T13:00:00+08:00\">1:00 PM<\/time><\/div>\n\n<div style=\"font-style:normal;font-weight:600;text-transform:uppercase\" class=\"taxonomy-wcb_track has-link-color wca25_session_tracks wp-elements-85e597e3133eeae337eeba604f65995c wp-block-post-terms has-text-color has-primary-color\"><a href=\"https:\/\/asia.wordcamp.org\/2025\/track\/meeting-room-1-rizal-room-1\/\" rel=\"tag\">Meeting Room 1 &#8211; Rizal (Room 1)<\/a><\/div><\/div>\n<\/div>\n\n\n\n<p>Learn the technical strategies that powered RecipeTin Eats&#8217; growth from 25 million to 45 million monthly views. We\u2019ll cover key decisions around managing tech debt, building new features, and implementing visual regression testing. <\/p>\n\n\n\n<p>Discover how these practices can be applied to your own site to optimize performance, improve user experience, and scale effectively. <\/p>\n\n\n\n<p>This talk offers practical insights for developers and site owners looking to implement technical improvements for sustained growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn the technical strategies that powered RecipeTin Eats&#8217; growth from 25 million to 45 million monthly views. We\u2019ll cover key decisions around managing tech debt, building new features, and implementing visual regression testing. Discover how these practices can be applied to your own site to optimize performance, improve user experience, and scale effectively. This talk [&hellip;]<\/p>\n","protected":false},"author":7924637,"featured_media":0,"template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1740200400,"_wcpt_session_duration":3600,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[9985,9987],"footnotes":""},"session_track":[224],"session_category":[197],"class_list":["post-10767","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-meeting-room-1-rizal-room-1","wcb_session_category-future"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"February 22, 2025","time":"1:00 pm"},"session_speakers":[{"id":"9985","slug":"stuart-shields","name":"Stuart Shields","link":"https:\/\/asia.wordcamp.org\/2025\/speaker\/stuart-shields\/"},{"id":"9987","slug":"shipra-sood","name":"Shipra Sood","link":"https:\/\/asia.wordcamp.org\/2025\/speaker\/shipra-sood\/"}],"session_cats_rendered":"Future","_links":{"self":[{"href":"https:\/\/asia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/10767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/asia.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":6,"href":"https:\/\/asia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/10767\/revisions"}],"predecessor-version":[{"id":14477,"href":"https:\/\/asia.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/10767\/revisions\/14477"}],"speakers":[{"embeddable":true,"href":"https:\/\/asia.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/9985"},{"embeddable":true,"href":"https:\/\/asia.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/9987"}],"author":[{"embeddable":true,"href":"https:\/\/asia.wordcamp.org\/2025\/wp-json\/wporg\/v1\/users\/stuartshields"}],"wp:attachment":[{"href":"https:\/\/asia.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=10767"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/asia.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_track?post=10767"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/asia.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_category?post=10767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}