Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 30% of the top million online stores.* Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees based around the world.
Why people love WooCommerce:
- Unlimited capability
- WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
- Open source roots
- As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
- A global, creative community
- WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
- Ownership over leasing
- Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.