Where do you find new WordPress products? What should you expect of WordPress products?

Or if you’re a marketing a product: where do you even reach those potential users, inside and outside the WordPress community? What makes people want to try it?

Joost will cover both sides of the coin in great detail.

Joost has (quite successfully) launched WordPress products in 2010-2011. He’s now doing it again in 2024-2025 and the experience couldn’t be more different.