James’ love affair with WordPress takes him back to his late teens as he dabbled with running his own web design agency. Since then, he’s been on quite the journey.

From working in the crypto space to running his own social media marketing agency.

James’ current obsessions involve building niche websites using AI and No-code automation that serve visitors with meaningful content and earn him passive revenue.

When he’s not tinkering with his portfolio of niche sites, James can also be found running a product innovation team within TeamUpdraft, one of WordPress’ best-known plugin companies.