Katie is Founder and CEO at Barn2 Plugins. She started building WordPress sites for clients in 2009 and transitioned to selling plugins in 2016. Since then she has built Barn2 into a multi-million dollar plugin company with 19 premium plugins, mostly specializing in WooCommerce.

As a prominent member of the female WordPress community, Katie is well-known for her ecommerce expertise. She is a co-host of the Do the Woo podcast as well as WP Product Talk, and is often interviewed for other podcasts about how to build a successful ecommerce store.

Katie regularly performs research into conversion rate optimization and strategies for effective ecommerce selling, and is looking forward to sharing her insights at WordCamp Asia.