Growth and sustaining a product or service always come back to solving customer problems. Doing this well isn\u2019t just a contest of technology or talent. It\u2019s often about who is doing a better job of listening to their customers. Some call this \u201cstrategic empathy.\u201d This can become a challenge as businesses grow, and as markets quickly change. So if you want to build a successful product or service, understanding your customer is paramount. In this talk, we will explore the ways that we can make data-informed decisions, and use design thinking tools to better understand our current customers and our future customers. And you don’t have to be a designer to use design thinking tools and techniques. We\u2019ll see some real-world examples from companies like Ancestry.com, Bluehost, and others. And we\u2019ll be sure to leave some time for a discussion on how this kind of thinking might help your business scale its ability to listen.<\/p>\n","protected":false},"excerpt":{"rendered":"
Growth and sustaining a product or service always come back to solving customer problems. Doing this well isn\u2019t just a contest of technology or talent. It\u2019s often about who is doing a better job of listening to their customers. Some call this \u201cstrategic empathy.\u201d This can become a challenge as businesses grow, and as markets … Continue reading “Understanding Your Customer: Turning Empathy and Data into Solutions and Growth”<\/span><\/a><\/p>\n","protected":false},"author":15409021,"featured_media":0,"template":"","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_wcpt_session_time":1676796000,"_wcpt_session_duration":2400,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[10609],"footnotes":""},"session_track":[97],"session_category":[77],"class_list":["post-10617","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-3","wcb_session_category-business"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"19 February 2023","time":"3:40 pm"},"session_speakers":[{"id":"10609","slug":"chris-david-miles","name":"Chris David Miles","link":"https:\/\/asia.wordcamp.org\/2023\/speaker\/chris-david-miles\/"}],"session_cats_rendered":"Business","_links":{"self":[{"href":"https:\/\/asia.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/10617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asia.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/asia.wordcamp.org\/2023\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/asia.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/10617\/revisions"}],"predecessor-version":[{"id":10618,"href":"https:\/\/asia.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/10617\/revisions\/10618"}],"speakers":[{"embeddable":true,"href":"https:\/\/asia.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers\/10609"}],"author":[{"embeddable":true,"href":"https:\/\/asia.wordcamp.org\/2023\/wp-json\/wporg\/v1\/users\/chrisdavidmiles"}],"wp:attachment":[{"href":"https:\/\/asia.wordcamp.org\/2023\/wp-json\/wp\/v2\/media?parent=10617"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/asia.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_track?post=10617"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/asia.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_category?post=10617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}