{"id":1609,"date":"2019-08-20T07:13:41","date_gmt":"2019-08-20T00:13:41","guid":{"rendered":"https:\/\/2020.asia.wordcamp.org\/?p=1609"},"modified":"2019-09-16T11:35:42","modified_gmt":"2019-09-16T04:35:42","slug":"wordcamp-asia-logo-a-design-journey","status":"publish","type":"post","link":"https:\/\/asia.wordcamp.org\/2020\/wordcamp-asia-logo-a-design-journey\/","title":{"rendered":"WordCamp Asia Logo: A Design Journey"},"content":{"rendered":"\n<p>WordCamp Asia\u2019s design team consists of three members: <strong>Boy<\/strong>, the team lead, is a graphic designer from Thailand. <strong>Junko <\/strong>is a web designer and photographer from Japan. The last team member is <strong>Daiya<\/strong>, a digital marketer from Hong Kong. One of the key task for the team is to design a brand identity that will set the tone for WordCamp Asia going forward.<\/p>\n\n\n\n<p>In designing the brand identity for Asia\u2019s first flagship WordCamp, the team understood the importance of starting right; the identity has to be able to represent the unique diversity of Asia, considering that each Asian country has its own distinct culture, language, writing system and colours. It is, by all means, not an easy task! In short, WordCamp Asia\u2019s brand identity must be:<\/p>\n\n\n\n<!--more-->\n\n\n\n<ul class=\"wp-block-list\"><li>Distinct and unique from other regional, flagship, and local WordCamps<\/li><li>Represent Asia as a whole, not just a particular sub-region or country<\/li><li>Can be easily customized to reflect the current host city (in this case, Bangkok)<\/li><li>Consider and respect <a href=\"https:\/\/href.li\/?https:\/\/make.wordpress.org\/community\/2019\/07\/29\/proposal-clearer-wordcamp-and-wordpress-chapter-meetup-logo-guidelines\/\">WordCamp and WordPress chapter meetup logo guidelines<\/a><\/li><\/ul>\n\n\n\n<p>The design approach by the team is to separate the identity into 2 parts; logomark, and logotype + key visual<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"671\" height=\"490\" src=\"https:\/\/2020.asia.wordcamp.org\/files\/2019\/08\/logo-approach.png\" alt=\"\" class=\"wp-image-1745\" srcset=\"https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/logo-approach.png 671w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/logo-approach-300x219.png 300w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/logo-approach-411x300.png 411w\" sizes=\"auto, (max-width: 671px) 100vw, 671px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>WordCamp Asia Logomark<\/strong> \u2013 The logomark will be the \u201cconstant\u201d part of the identity. This logomark is intended to create brand awareness, keep consistency and continuity of WordCamp Asia going forward. Therefore, it has to be simple, memorable, and versatile.<\/li><li><strong>WordCamp Asia 2020 Logotype &amp; Key Visual <\/strong>\u2013 This is the \u201ccustomizable\u201d part of the identity. It is intended to be refreshed every year, and it should also reflect the unique flavour, attractiveness, and style for the current host city. For WordCamp Asia 2020, the theme will be about the city of Bangkok.&nbsp;<\/li><\/ol>\n\n\n\n<p>With that decided, our design team started to work!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"> Part 1: Designing the Logomark <\/h2>\n\n\n\n<p>After defining the key messages that need to be conveyed through the logo, the design team brainstormed together and experimented with various ideas: maps element, sunrise, combinations of maps and letters, fabric patterns, languages, and even 4 seasons in Asia. <\/p>\n\n\n\n<p>The design team then decided to bring several of these reiterations to the rest of the organizers and the majority voted for Junko\u2019s idea of \u201cCircle and bridge with \u2018A\u2019 motif (A from Asia). The organizers also gave some valuable feedback to the design team.  <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"247\" src=\"https:\/\/2020.asia.wordcamp.org\/files\/2019\/08\/boy-08.png\" alt=\"\" class=\"wp-image-1747\" srcset=\"https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/boy-08.png 776w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/boy-08-300x95.png 300w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/boy-08-768x244.png 768w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/boy-08-500x159.png 500w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"355\" src=\"https:\/\/2020.asia.wordcamp.org\/files\/2019\/08\/boy-07-2-1.png\" alt=\"\" class=\"wp-image-1777\" srcset=\"https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/boy-07-2-1.png 776w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/boy-07-2-1-300x137.png 300w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/boy-07-2-1-768x351.png 768w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/boy-07-2-1-500x229.png 500w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><\/figure>\n\n\n\n<p>A is the first letter of the alphabet and triangle shape is similar to \u2018\u4eba\u2019 in Chinese that means \u2018people\u2019, and it represents the \u2018camping tent\u2019 too, which suits the name of WordCamp. It\u2019s the perfect element to be included in the logo!<\/p>\n\n\n\n<p>The logomark iterations went on and it finally found the sweet spot for communicating the team\u2019s initial idea mixed with Daiya\u2019s idea about chaos, variety, and diversity in Asia that the team agreed.<\/p>\n\n\n\n<p>The reiteration process was done numerous times over a few weeks, but the process is summarized here by Boy, the design team lead:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"552\" src=\"https:\/\/2020.asia.wordcamp.org\/files\/2019\/08\/golden-ratio.png\" alt=\"\" class=\"wp-image-1749\" srcset=\"https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/golden-ratio.png 776w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/golden-ratio-300x213.png 300w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/golden-ratio-768x546.png 768w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/golden-ratio-422x300.png 422w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><figcaption>The first step is to use the Fibonacci Sequence \/ Golden Ratio to define the proportion of circles.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"552\" src=\"https:\/\/2020.asia.wordcamp.org\/files\/2019\/08\/grid-structure-1.png\" alt=\"\" class=\"wp-image-1750\" srcset=\"https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/grid-structure-1.png 776w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/grid-structure-1-300x213.png 300w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/grid-structure-1-768x546.png 768w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/grid-structure-1-422x300.png 422w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><figcaption>Next, combine all of the circles to create guidelines from the implication points. <\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"552\" src=\"https:\/\/2020.asia.wordcamp.org\/files\/2019\/08\/grid-structure-2.png\" alt=\"\" class=\"wp-image-1751\" srcset=\"https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/grid-structure-2.png 776w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/grid-structure-2-300x213.png 300w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/grid-structure-2-768x546.png 768w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/grid-structure-2-422x300.png 422w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><figcaption>(Junko\u2019s original logo fit perfectly to this grid!) <\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"552\" src=\"https:\/\/2020.asia.wordcamp.org\/files\/2019\/08\/grid-structure-3.png\" alt=\"\" class=\"wp-image-1752\" srcset=\"https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/grid-structure-3.png 776w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/grid-structure-3-300x213.png 300w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/grid-structure-3-768x546.png 768w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/grid-structure-3-422x300.png 422w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><figcaption>Put on emphasis on the bridge shape and \u201cA\u201d shape. <\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"552\" src=\"https:\/\/2020.asia.wordcamp.org\/files\/2019\/08\/grid-structure-4.png\" alt=\"\" class=\"wp-image-1753\" srcset=\"https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/grid-structure-4.png 776w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/grid-structure-4-300x213.png 300w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/grid-structure-4-768x546.png 768w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/grid-structure-4-422x300.png 422w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><figcaption><em>Finally, increase the stroke width to match the simplified WordPress logo. <\/em><\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"552\" src=\"https:\/\/2020.asia.wordcamp.org\/files\/2019\/08\/bw-variations.png\" alt=\"\" class=\"wp-image-1754\" srcset=\"https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/bw-variations.png 776w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/bw-variations-300x213.png 300w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/bw-variations-768x546.png 768w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/bw-variations-422x300.png 422w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><figcaption><em>Variations for filled black &amp; white version.<br><\/em><\/figcaption><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"552\" src=\"https:\/\/2020.asia.wordcamp.org\/files\/2019\/08\/bw-version.png\" alt=\"\" class=\"wp-image-1755\" srcset=\"https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/bw-version.png 776w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/bw-version-300x213.png 300w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/bw-version-768x546.png 768w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/bw-version-422x300.png 422w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><figcaption> <em>Final black &amp; white version of the Logomark.<\/em> <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"552\" src=\"https:\/\/2020.asia.wordcamp.org\/files\/2019\/08\/various-colors.png\" alt=\"\" class=\"wp-image-1756\" srcset=\"https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/various-colors.png 776w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/various-colors-300x213.png 300w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/various-colors-768x546.png 768w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/various-colors-422x300.png 422w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><figcaption> <em>The design team also experimented with a variety of colour combinations (at this point, the colour scheme has not been decided yet).<\/em> <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Part 2: Designing 2020 Key Visual and Logotype<\/h2>\n\n\n\n<p>After the logomark is finalized, the design team started on the next part of the identity: the key visual and logotype, which also includes the colour scheme. Since Boy (the team lead) is from Thailand and is currently residing in Bangkok, the design team endorsed Boy to be in charge of designing the key visual that has and reflects the attractiveness, unique flavour, and appeal of Bangkok.<\/p>\n\n\n\n<p>Boy first started with defining the colour scheme, as colour is an important element that dictates the overall mood of a design. His approach is systematic, as you can see from the steps that he described below:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"552\" src=\"https:\/\/2020.asia.wordcamp.org\/files\/2019\/08\/colors-1-1.png\" alt=\"\" class=\"wp-image-1774\" srcset=\"https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/colors-1-1.png 776w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/colors-1-1-300x213.png 300w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/colors-1-1-768x546.png 768w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/colors-1-1-422x300.png 422w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><figcaption><em>First, we described our expected mood and tone for WCAsia 2020 key visual using adjectives. Here,&nbsp;<\/em><a href=\"https:\/\/www.goodreads.com\/en\/book\/show\/2151010.Color_Image_Scale\"><em>Kobayashi\u2019s Colour Image Scale<\/em><\/a><em>&nbsp;is used.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"689\" height=\"356\" src=\"https:\/\/2020.asia.wordcamp.org\/files\/2019\/08\/image-6-1.png\" alt=\"\" class=\"wp-image-1760\" srcset=\"https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/image-6-1.png 689w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/image-6-1-300x155.png 300w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/image-6-1-500x258.png 500w\" sizes=\"auto, (max-width: 689px) 100vw, 689px\" \/><figcaption><em> After defining the adjectives, the colours from the tone that reflect those adjectives are chosen. <\/em><\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"703\" height=\"159\" src=\"https:\/\/2020.asia.wordcamp.org\/files\/2019\/08\/image-7.png\" alt=\"\" class=\"wp-image-1619\" srcset=\"https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/image-7.png 703w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/image-7-300x68.png 300w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/image-7-500x113.png 500w\" sizes=\"auto, (max-width: 703px) 100vw, 703px\" \/><figcaption> <em>Finally, we narrow down the selection of colours above to match with <\/em><a href=\"https:\/\/en.wikipedia.org\/wiki\/Thaitone\"><em>Thaitone<\/em><\/a><em> colours<\/em>. <\/figcaption><\/figure><\/div>\n\n\n\n<p>Most of the upcoming WordCamps limit the colours to only 2 colours, but as this is our region\u2019s first WordCamp, the design team felt that we can have more colours to make it more attractive and show more of Asia\u2019 diversity. <\/p>\n\n\n\n<p>For the primary colour, RED was chosen by the team, as red is a colour of passion (it\u2019s hot and spicy, just like Thai weather and cuisine) which suits Bangkok and Asia in general perfectly!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"552\" src=\"https:\/\/2020.asia.wordcamp.org\/files\/2019\/08\/bangkok-colors.png\" alt=\"\" class=\"wp-image-1763\" srcset=\"https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/bangkok-colors.png 776w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/bangkok-colors-300x213.png 300w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/bangkok-colors-768x546.png 768w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/bangkok-colors-422x300.png 422w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><figcaption><em> The final colour theme, which perfectly reflects Bangkok vibes that will excite you! You\u2019ll see how they marvellously match our defined mood &amp; tone and represent the diversity of Asia as well. <\/em><\/figcaption><\/figure>\n\n\n\n<p>The colours are then applied to the logomark, and here we have the result:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"552\" src=\"https:\/\/2020.asia.wordcamp.org\/files\/2019\/08\/color-version.png\" alt=\"\" class=\"wp-image-1764\" srcset=\"https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/color-version.png 776w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/color-version-300x213.png 300w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/color-version-768x546.png 768w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/color-version-422x300.png 422w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"> The Final Logo <\/h2>\n\n\n\n<p>As a final touch, a traditional Thai garland pattern is added as a background to further emphasize Bangkok flavour.  <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"552\" src=\"https:\/\/2020.asia.wordcamp.org\/files\/2019\/08\/color-texture-version.png\" alt=\"\" class=\"wp-image-1765\" srcset=\"https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/color-texture-version.png 776w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/color-texture-version-300x213.png 300w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/color-texture-version-768x546.png 768w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/color-texture-version-422x300.png 422w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><figcaption><em>The final logo with garland background<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"552\" src=\"https:\/\/2020.asia.wordcamp.org\/files\/2019\/08\/bw-texture-version.png\" alt=\"\" class=\"wp-image-1767\" srcset=\"https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/bw-texture-version.png 776w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/bw-texture-version-300x213.png 300w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/bw-texture-version-768x546.png 768w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/bw-texture-version-422x300.png 422w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><figcaption><em>The black and white version of the final logo<\/em><br><\/figcaption><\/figure>\n\n\n\n<p>As to the font type, the design team decided to use \u2018Rubik\u2018 font for Logotype and \u2018Roboto Slab\u2018 font for body text.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"351\" src=\"https:\/\/2020.asia.wordcamp.org\/files\/2019\/08\/image-8-1.png\" alt=\"\" class=\"wp-image-1769\" srcset=\"https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/image-8-1.png 660w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/image-8-1-300x160.png 300w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/image-8-1-500x266.png 500w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><figcaption>The proportion grid of Logomark and Logotype also follows the Golden Ratio\n<\/figcaption><\/figure>\n\n\n\n<p>Behold, the final logo for the first flagship WordCamp in Asia!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"552\" src=\"https:\/\/2020.asia.wordcamp.org\/files\/2019\/08\/full-logo-light.png\" alt=\"\" class=\"wp-image-1770\" srcset=\"https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/full-logo-light.png 776w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/full-logo-light-300x213.png 300w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/full-logo-light-768x546.png 768w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/full-logo-light-422x300.png 422w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><figcaption><em>Light version<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"552\" src=\"https:\/\/2020.asia.wordcamp.org\/files\/2019\/08\/full-logo-dark.png\" alt=\"\" class=\"wp-image-1771\" srcset=\"https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/full-logo-dark.png 776w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/full-logo-dark-300x213.png 300w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/full-logo-dark-768x546.png 768w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/full-logo-dark-422x300.png 422w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><figcaption><em>Dark version<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Bonus: Logo Rank Score<\/strong><\/h2>\n\n\n\n<p>The logo also received an overall high score of 95 (!!) from <a href=\"https:\/\/href.li\/?https:\/\/brandmark.io\/logo-rank\/\">Logo Rank<\/a>, and AI system that evaluates logo based on uniqueness, legibility, and colour contrast. <\/p>\n\n\n\n<p>A huge round of applause for our design team members, Boy, Junko, and Daiya! \u0669(^\u1d17^)\u06f6<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"1024\" src=\"https:\/\/2020.asia.wordcamp.org\/files\/2019\/08\/brandmark-io-logo-rank-2019-08-01_10_16-1-1-494x1024.png\" alt=\"\" class=\"wp-image-1772\" srcset=\"https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/brandmark-io-logo-rank-2019-08-01_10_16-1-1-494x1024.png 494w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/brandmark-io-logo-rank-2019-08-01_10_16-1-1-145x300.png 145w, https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/brandmark-io-logo-rank-2019-08-01_10_16-1-1.png 768w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><\/figure><\/div>\n\n\n\n<p>See you soon in Bangkok for WordCamp Asia 2020. Get your <a href=\"https:\/\/2020.asia.wordcamp.org\/tickets\/\">tickets<\/a> now!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In designing the brand identity for Asia\u2019s first regional WordCamp, the team understood the importance of starting right; the identity has to be able to represent the unique diversity of Asia<\/p>\n","protected":false},"author":13765025,"featured_media":1739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"jetpack_featured_media_url":"https:\/\/asia.wordcamp.org\/2020\/files\/2019\/08\/Artboard-1.png","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paZ9pM-pX","_links":{"self":[{"href":"https:\/\/asia.wordcamp.org\/2020\/wp-json\/wp\/v2\/posts\/1609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asia.wordcamp.org\/2020\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asia.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asia.wordcamp.org\/2020\/wp-json\/wp\/v2\/users\/13765025"}],"replies":[{"embeddable":true,"href":"https:\/\/asia.wordcamp.org\/2020\/wp-json\/wp\/v2\/comments?post=1609"}],"version-history":[{"count":25,"href":"https:\/\/asia.wordcamp.org\/2020\/wp-json\/wp\/v2\/posts\/1609\/revisions"}],"predecessor-version":[{"id":12197,"href":"https:\/\/asia.wordcamp.org\/2020\/wp-json\/wp\/v2\/posts\/1609\/revisions\/12197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asia.wordcamp.org\/2020\/wp-json\/wp\/v2\/media\/1739"}],"wp:attachment":[{"href":"https:\/\/asia.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=1609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asia.wordcamp.org\/2020\/wp-json\/wp\/v2\/categories?post=1609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asia.wordcamp.org\/2020\/wp-json\/wp\/v2\/tags?post=1609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}